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BLUE COLLAR GROWTH SYSTEMS
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JONATHAN SWAN MARKETING

ATTENTION: Rural and Small-Town Trades Business Owners...

Are You Getting Enough Customers Every Month???
ATTENTION: 
Rural and Small-Town Trades Business Owners...
Are You Getting Enough Customers Every Month???
Introducing: "BLUE-COLLAR GROWTH ENGINE"...

A predictable-revenue system for blue-collar service & trades businesses.)

Most blue-collar companies don’t just have a marketing problem.

They have a systems problem. Actually, they have a lack-of-systems problem.

Missed calls. Unsent estimates. No follow-up. No tracking. And random advertising attempts. 

Sound familiar?

When building houses, you build the foundation first. Then you build the main level. Then you build the second level. 

That's kind of what we do... 

We build systems first.
Then we optimize.
Then we scale. 

[NOTE: The above 2 lines of text could be re-worked in to jargon that BC guys would better connect with.]

In fact, that’s why the biggest, most successful companies in the world are where they are now. They have systems. 

That's also why the most successful contractors in your local area are where they are now. They have systems. 

This could easily be you too. You just need a few systems working for you...

The 3 Phases of Predictable Growth

Every truly successful trades business you see around you has moved through each of the following 3 phases on the path to enjoying predictable growth.

[We simply build them for you.]

Phase 1: Stabilize Revenue

Stop Leaking the Opportunities You’re Already Getting!

Are you missing calls? Are estimates being followed up? Do you know your close rate?

If not, you’re leaking revenue.

What We Build in Phase 1:

  • Missed-call text-back (instant response to every call). 
  • Lead tracking CRM (no more scattered messages). 
  • Automated estimate follow-up. 
  • ​Organized pipeline tracking. 
  • ​Website hosting (if needed). 
  • ​Monthly Revenue Recovery Report. 

The Monthly Revenue Report will show:

  • Total inbound calls  
  • Missed calls 
  • Recovered leads 
  • Website form submissions  
  • ​Appointments booked  

Phase 2: Optimize Conversion

Turn More Inquiries Into Booked Jobs

Once the leaks are plugged, we improve performance. 

Most trades businesses close 50–70% of estimates. 

We tighten the system so you close more.

What We Build in Phase 2:

Everything in Phase 1, plus:
  • Automated multi-touch follow-up (SMS + email). 
  • Estimate follow-up sequences that increase close rate. 
  • Google Business Profile optimization.
  • ​Review generation system. 
  • ​Online directory authority setup. 
  • Monthly performance reporting (all lead sources).
  • ​ Quarterly strategy review call.
This phase increases:
  • Booking rate 
  • Estimate close rate 
  • Review volume 
  • ​Local visibility 
You don’t need more leads yet. 

You need to monetize better. 

This is where most businesses see the biggest lift.

Phase 3: Scale with Paid Traffic

Turn On Predictable, Controlled Lead Flow

We do not pour fuel into a leaky bucket.

Once your backend systems are tight, we scale.

What We Build in Phase 3:

Everything in Phase 2, plus:
  • Google Ads management. 
  • Service-specific landing pages. 
  • Conversion tracking.
  • ​Ongoing optimization. 
  • ​Cost-per-lead reporting. 
This phase is about:
  • Predictable acquisition  
  • Measured return 
  • Intentional growth 
  • ​No gambling 
  • ​No guesswork 
  • ​Just controlled scale

Where Do You Start?

Simple.

If you’re missing calls → Phase 1
If you want to close more jobs → Phase 2
If you’re ready to grow aggressively → Phase 3

We'll assess your current systems and start you at the right phase.

No wasted time. 

No unnecessary steps.

Why This Works...

Most marketing companies jump straight to ads.

That’s backwards.

Real growth follows a sequence:

Stabilize → Optimize → Scale
When built correctly, your business becomes:
  • Easier to manage. 
  • More predictable. 
  • More profitable. 
That is our Blue-Collar Growth Engine. A predictable-revenue system for blue-collar service & trades businesses!

Start with a Growth Assessment...

We’ll evaluate:
  • Lead handling. 
  • Follow-up systems. 
  • Online presence. 
  • ​Conversion rate. 
  • ​Growth potential. 
Then we’ll show you exactly which phase you’re in.

No pressure. 

Just clarity. 
Here's What My IDEAL Client Looks like...
(You do NOT have to fit this description exactly - it's just my "nice-to-have" list.)
  • You are 40-plus years old.
  • ​You currently have a profitable business in a growing or stable industry, with products or services that have moderate to high profit margins...and you know you could easily handle more customers. 
  • ​You are great at running your business...but perhaps not so great at marketing your business. ​
  • ​You are an action-taker and implementer.
  • ​You view marketing/advertising as an "investment"...not an "expense".  
  • ​You have a large amount of existing testimonials and reviews.
  • ​You have a large customer list with complete contact information. 
  • ​You have a large email list with good "open rates". 
  • ​You have a large, responsive social "following" (Facebook, Instagram, YouTube, blog, etc). 
  • ​You have marketing assets like videos, audios, podcasts, reports, guides, tutorials or books (pdf or paper) that provide value and will help build relationships with your ideal customer. 
If the above list describes you, then the next step to discovering if we're a "fit" is by applying for a FREE 60 Minute Marketing Consultation.
Here's How I Price Things...
You want a Positive Return On Investment, right? 

The 1st metric you need to determine is: "What is the Life-time (IE Annual) Value of one new customer client or sale?"  

The 2nd metric you need to determine is: "How much can I afford to spend to acquire one new customer, client or sale?"  
My Pricing Depends On A Few Factors: 
  • The size of your business.
  • The value of 1 new customer, client, or sale. 
  • The number of marketing systems you want me to create and manage.
Results...Guaranteed!
"I'll Get You A Positive Return On Your Marketing Investment...
Or Your Money Back!"
90 Day Money-Back Guarantee
Work with me for 90 Days. Agree to 80% of what I recommend. Pay me on time.
  
If you're not happy with the result at the end of 90 days, based on our mutually agreed upon goals, I'll give you back every dollar you paid directly to me!
(This refers to my Setup, Management and Consulting fees. This doesn't include money paid to Google, Facebook, etc.)
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JONATHAN SWAN MARKETING
Ph: 902-223-5557
E: jonathan@jonathanswanmarketing.com
Mailing Address: 63 Ardwell Avenue
Halifax, Nova Scotia, B3R 1L7
The Local Marketing Letter.
Observations, Insights and the Occasional Rant.
Results...Guaranteed!
"I'll Get You A Positive Return On Your Marketing Investment...Or Your Money Back!"
90 Day Money-Back Guarantee
Work with me for 90 Days. Agree to 80% of what I recommend. Pay me on time.
If you're not happy with the result at the end of 90 Days, based on our mutually agreed upon goals, I'll give you back every dollar you paid directly to me!
(This refers to my Setup, Management and Consulting fees. This doesn't include money paid to Google, Facebook, etc.)
The Local Marketing Letter.
Observations, Insights and the Occasional Rant.