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JONATHAN SWAN MARKETING
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JONATHAN SWAN MARKETING
Are You Getting Enough Customers, Clients or Sales? If Not...
You Have an OFFER Problem.
(Get your "offer" right and your sales problems will disappear...almost overnight!)
Are You Getting Enough Customers, Clients or Sales?
If Not...
You Have an OFFER Problem. 
(Get your "offer" right and your sales problems will disappear...almost overnight!)
It's Actually a "Hook, Story, Offer" Problem...
If you're struggling to get generate customers, clients or sales...especially online...understand this: You are not alone. 

Every one of us entrepreneurs who've ever built a website (or had one built) expected it to make sales. For most of us, the initial results were very disappointing. (Maybe the results are still disappointing for you?)

Every one of us who've ever invested money in advertising have lost it most of the time. As in - no return on investment, no profit, didn't break even, went upside down, went in the hole. Yup, that's normal too. 

Being "normal" is not always a good thing...and I definitely didn't want a normal business with normal income.

And so, as a result of thousands of dollars invested in marketing books, courses and memberships since the spring of 2012...I've discovered the single, biggest reason why our websites and ads don't convert visitors into customers, clients or or sales: It's an offer problem. A "Hook, Story, Offer" problem.

It's simply because our Hook doesn't grab our ideal customer's attention...or our Story doesn't resonate with them...or our Offer lacks simplicity, clarity or desirability. 
(What you also need are "funnels". The videos mentioned below will explain why funnels generate profit MUCH better than websites...

I Can Help You Get Your Offer Right...and much, much more! 

(If you get your Hook, Story and Offer right, your websites, funnels and ads will ALL convert much better and you'll be able to spend whatever you want on advertising - profitably! I can help with that too...)
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Image: Jonathan Swan
My name is Jonathan Swan.

If you're struggling to "grow" your business...I get it. I really do. 

I grew up small business, tried and failed at my first small business in 2006-2008 (an interior painting business)...and have been employed by small businesses all of my life. (I knew nothing about marketing in 2006-2008 thankfully...or I might still be painting!) 

So yes...I have walked the "proverbial mile" in your shoes. To some extent at least.

Back in 2012 I became fascinated with the game of marketing...primarily online marketing. My first foray into marketing was with creating Google Adwords campaigns for my brother's part-time house-plans business. Within a month or so we were getting a 4X return on ad-spend...and I was hooked

Since then I've spent most of my marketing hours in Google and Facebook's ad platforms...and I've discovered this: If your offer is simple, easily understood and desirable...your sales process doesn't have to be very complicated!

(The game of marketing really gets me excited. There's nothing like putting an offer, in any format, in front of a crowd of people and getting a huge "take-rate". It's very much like scoring a goal, or hitting a home-run!) 

One of the most effective, low-cost (and seemingly unknown) ways to boost your Total Sales is to "Get Your Offer Right". 

It's kind of like the headline of an ad or sales letter. The best copywriters in the world often spend over half their allotted time just on the headline. It's that important. So is getting your offer right.

When I say "Get your offer right", I'm referring to your overall offer.  

Your overall offer is made up of 3 components: Hook, Story and Offer. You should have this framework implemented for each and every product or service you offer

(You may not be familiar with this framework for selling yet. If not, you really should watch these 2 videos. Bookmark that page and watch them later if you must...) 

If your Hook-Story-Offer is effective at grabbing attention, building rapport and then presenting a simple, easily understood, highly desirable offer...your sales problems will disappear...almost overnight!  
Here's What My IDEAL Client Looks like...
(You do NOT have to fit this description exactly - it's just my "nice-to-have" list.)
  • You are 40-plus years old.
  • ​You currently have a profitable business in a growing or stable industry, with products or services that have moderate to high profit margins...and you know you could easily handle more customers. 
  • ​You are great at running your business...but perhaps not so great at marketing your business. ​
  • ​You are an action-taker and implementer.
  • ​You view marketing/advertising as an "investment"...not an "expense".  
  • ​You have a large amount of existing testimonials and reviews.
  • ​You have a large customer list with complete contact information. 
  • ​You have a large email list with good "open rates". 
  • ​You have a large, responsive social "following" (Facebook, Instagram, YouTube, blog, etc). 
  • ​You have marketing assets like videos, audios, podcasts, reports, guides, tutorials or books (pdf or paper) that provide value and will help build relationships with your ideal customer. 
If the above list describes you, then the next step to discovering if we're a "fit" is by applying for a FREE 60 Minute Marketing Consultation.
Here's How I Price Things...
You want a Positive Return On Investment, right? 

The 1st metric you need to determine is: "What is the Life-time (IE Annual) Value of one new customer client or sale?"  

The 2nd metric you need to determine is: "How much can I afford to spend to acquire one new customer, client or sale?"  
My Pricing Depends On A Few Factors: 
  • The size of your business.
  • The value of 1 new customer, client, or sale. 
  • The number of marketing systems you want me to create and manage.
Results...Guaranteed!
"I'll Get You A Positive Return On Your Marketing Investment...
Or Your Money Back!"
90 Day Money-Back Guarantee
Work with me for 90 Days. Agree to 80% of what I recommend. Pay me on time.
  
If you're not happy with the result at the end of 90 days, based on our mutually agreed upon goals, I'll give you back every dollar you paid directly to me!
(This refers to my Setup, Management and Consulting fees. This doesn't include money paid to Google, Facebook, etc.)

Let Me Show You I Can Help You...By ACTUALLY Helping You!

(Which of the following options is the best one for you at this moment?)

SEND ME YOUR #1 MARKETING QUESTION

Suppose I could answer the #1, most important, most perplexing question you have about marketing or advertising...as it applies to your business. 

What marketing related question comes to mind?
*FREE for a Limited Time

GET A *FREE "CONVERSION ANALYSIS"

If you're getting visitors to your website or you've got followers of your social media pages...but they're not converting into phone calls, opt-ins, email inquiries or sales...there's a simplicity, clarity or desirability problem with your message. This is a "conversion" problem...(which is essentially an offer problem...a "Hook, Story, Offer" problem). 

Let me take a look at your website, social media pages and any ads you're running and I'll send you a FREE consultation (via recorded video) complete with observations and recommendations that should increase "conversions" immediately!  Apply now...
*FREE for a Limited Time

GET A *FREE "HIGH-CONVERTING FUNNEL"

A website is an orderly collection of pages (about products or services) that a visitor can explore in any order they wish to. 

A "funnel" is a set of web pages arranged in a very well-planned order...with one primary goal. That goal is to capture attention, then to generate interest, then to motivate the visitor to take an action of some sort. This action may simply be to request information, or to make a phone call or to make a purchase. 

Let me prove to you that funnels out-perform websites...by building you a FREE Lead-Generation funnel or Sales funnel (think e-commerce...selling products online). We'll test the performance of my funnel against the performance of your website for 30 Days! Apply now...
*FREE for a Limited Time

(3) "30-DAY CASE STUDY" - *FREE

My "30-Day Case Study" is a program where I personally guide qualified applicants through the 7 phases of my Small Business Marketing Secrets Masterclass to get their core marketing assets in place...and help them get their "Hook, Story and Offer" right to maximize sales. Apply now!
*FREE for a Limited Time

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(4) "SMALL BUSINESS MARKETING SECRETS" MASTERCLASS (*Beta)

"SBMS" Masterclass is a membership-only, online training program that guides members through the 7 phases of my Small Business Marketing Secrets Masterclass to get their core marketing assets in place. It shows you why you should use them and exactly how to set them up. Step-by-step video instruction plus checklists, external resources and more...
*FREE for a Limited Time

(Link Not "Live" Yet)

(5) "PRIVATE CLIENT GROUP"

My "Private Client Group" is a Monthly Coaching/Consulting Membership where I personally guide members through the 7 phases of my Small Business Marketing Secrets Masterclass to get their core marketing assets in place. Includes: (1) Bi-weekly Consulting Calls (2) Online Business Listing Setup & Management, (3) Social Media Profile/Page Setup (4) Google, Facebook/Instagram Ad Setup & Management (5) Review Harvesting...and MORE!
Monthly Membership Fee (No Contract)

(Link Not "Live" Yet)

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JONATHAN SWAN MARKETING
Ph: 902-223-5557
E: jonathan@jonathanswanmarketing.com
Mailing Address: 63 Ardwell Avenue
Halifax, Nova Scotia, B3R 1L7
The Local Marketing Letter.
Observations, Insights and the Occasional Rant.
Results...Guaranteed!
"I'll Get You A Positive Return On Your Marketing Investment...Or Your Money Back!"
90 Day Money-Back Guarantee
Work with me for 90 Days. Agree to 80% of what I recommend. Pay me on time.
If you're not happy with the result at the end of 90 Days, based on our mutually agreed upon goals, I'll give you back every dollar you paid directly to me!
(This refers to my Setup, Management and Consulting fees. This doesn't include money paid to Google, Facebook, etc.)
The Local Marketing Letter.
Observations, Insights and the Occasional Rant.