If you're struggling to get generate customers, clients or sales...especially online...understand this: You are not alone.
Every one of us entrepreneurs who've ever built a website (or had one built) expected it to make sales. For most of us, the initial results were very disappointing. (Maybe the results are still disappointing for you?)
Every one of us who've ever invested money in advertising have lost it most of the time. As in - no return on investment, no profit, didn't break even, went upside down, went in the hole. Yup, that's normal too.
Being "normal" is not always a good thing...and I definitely didn't want a normal business with normal income.
And so, as a result of thousands of dollars invested in marketing books, courses and memberships since the spring of 2012...I've discovered the single, biggest reason why our websites and ads don't convert visitors into customers, clients or or sales: It's an offer problem. A "Hook, Story, Offer" problem
It's simply because our Hook doesn't grab our ideal customer's attention...or our Story doesn't resonate with them...or our Offer lacks simplicity, clarity or desirability.